{"id":2066,"date":"2015-09-29T14:16:52","date_gmt":"2015-09-29T13:16:52","guid":{"rendered":"https:\/\/www.conferencecall.co.uk\/blog\/?p=2066"},"modified":"2016-01-29T14:36:23","modified_gmt":"2016-01-29T14:36:23","slug":"tech-tops-the-uks-top-20-coolest-brands","status":"publish","type":"post","link":"https:\/\/www.conferencecall.co.uk\/blog\/tech-tops-the-uks-top-20-coolest-brands\/","title":{"rendered":"Tech tops the UK&#8217;s top 20 coolest brands"},"content":{"rendered":"<p>The UK&#8217;s top 20 coolest brands may not be something that&#8217;s necessarily on your radar &#8211; why would an arbitrary measure of something the vast majority of consumers buy into, or would like to buy into, ever be on anyone&#8217;s radar?<\/p>\n<p>If you&#8217;re into <a href=\"https:\/\/www.conferencecall.co.uk\/blog\/category\/technology\/\" target=\"_blank\">tech <\/a>though, this year&#8217;s list makes for interesting reading &#8211; not only does a tech brand top the list, other tech brands are clearly on the up.<\/p>\n<p><!--more--><\/p>\n<h2>Tech is top<\/h2>\n<p>For the fourth year running tech &#8211; more specifically, <a href=\"https:\/\/www.conferencecall.co.uk\/blog\/?s=apple\" target=\"_blank\">Apple <\/a>&#8211; has top the list of the 20 coolest brands in the UK.<\/p>\n<p>Other notable tech names that feature in the top 10 are Netflix (5), Instagram (7) and\u00a0YouTube (9).<\/p>\n<p>Tech also features heavily in the rest of the top 20, with Spotify\u00a0(11), \u00a0<a href=\"https:\/\/www.conferencecall.co.uk\/blog\/?s=google\" target=\"_blank\">Google <\/a>(12), \u00a0Sonos (14) and Bang &amp; Olufson (16) all making the cut.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/-5GY5nOKENc\" width=\"600\" height=\"355\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Top 20 Coolest Brands<\/h2>\n<p>The Top 20 Coolest Brands is compiled by <a href=\"http:\/\/www.coolbrands.uk.com\/\" target=\"_blank\">CoolBrands<\/a>\u00a0and takes the opinions of 2,500 UK consumers and an independent panel of judges on some 1,450 brands.<\/p>\n<p>And here&#8217;s how the top 20 coolest brands lined up, alongside their positions from last year:<\/p>\n<p>1.<strong> Apple<\/strong>\u00a0(1)<\/p>\n<p>2.<strong> Ray-Ban<\/strong>\u00a0(12)<\/p>\n<p>3.<strong> Glastonbury<\/strong>\u00a0(4)<\/p>\n<p>4.<strong> Nike<\/strong>\u00a0(3)<\/p>\n<p>5.<strong> Netflix<\/strong>\u00a0(10)<\/p>\n<p>6.<strong> Alexander McQueen<\/strong>\u00a0(13)<\/p>\n<p>7.<strong> Instagram<\/strong>\u00a0(14)<\/p>\n<p>8.<strong> Chanel<\/strong>\u00a0(4)<\/p>\n<p>9.<strong> YouTube<\/strong>\u00a0(7)<\/p>\n<p>10.<strong> Aston Martin<\/strong>\u00a0(2)<\/p>\n<p>11.<strong> Spotify<\/strong>\u00a0(New Entry)<\/p>\n<p>12.<strong> Google<\/strong>\u00a0(6)<\/p>\n<p>13.<strong> Royal Albert Hall<\/strong>\u00a0(New Entry)<\/p>\n<p>14.<strong> Sonos<\/strong>\u00a0(New Entry)<\/p>\n<p>15.<strong> Whole Foods Market<\/strong>\u00a0(New Entry)<\/p>\n<p>16.<strong> Bang &amp; Olufsen<\/strong>\u00a0(11)<\/p>\n<p>17.<strong> Ace Hotel<\/strong>\u00a0(New Entry)<\/p>\n<p>18.<strong> Adidas<\/strong>\u00a0(New Entry)<\/p>\n<p>19.<strong> Virgin Atlantic<\/strong>\u00a0(19)<\/p>\n<p>20.<strong> Liberty<\/strong>\u00a0(16)<\/p>\n<h2>New tech to hit the top 20<\/h2>\n<p>What&#8217;s most encouraging from a tech perspective, is not only how a brand like Apple can consolidate its position at the top, or even how Netflix and Instagram are on the up, it&#8217;s how relatively new tech names like Spotify and Sonos have crashed into the top 20, ahead of huge lifestyle brands like Adidas and Virgin Atlantic.<\/p>\n<p>Chairman of the CoolBrands Council (no, really), Stephen Cheliotis, said: &#8220;Attaining Top 20 CoolBrands status takes time and isn&#8217;t the result of a one year fad or flash in the pan.<\/p>\n<p>&#8220;Young brands however, like Netflix and Instagram, are showing clear momentum.\u00a0They are <a id=\"itxthook3\" class=\"itxtnewhook itxthook\" href=\"http:\/\/www.express.co.uk\/life-style\/science-technology\/608420\/Cool-Brands-Top-20-Netflix-Aston-Martin-Virgin-Atlantic-2015-Apple#\" rel=\"nofollow\"><span id=\"itxthook3w\" class=\"itxtrst itxtrstspan itxtnowrap itxtnewhookspan\">moving<\/span><\/a> up the Top 20 at a decent pace and posing a threat to established sector peers, suggesting they&#8217;ll challenge the leading brand overall.&#8221;<\/p>\n<p>It can&#8217;t be long before <a href=\"https:\/\/www.conferencecall.co.uk\/conference-call\" target=\"_blank\">ConferenceCall.co.uk<\/a> is troubling the top spots&#8230;<\/p>\n<h3>What is your favourite brand? Let us know below&#8230;<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The UK&#8217;s top 20 coolest brands may not be something that&#8217;s necessarily on your radar &#8211; why would an arbitrary measure of something the vast majority of consumers buy into,<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.conferencecall.co.uk\/blog\/tech-tops-the-uks-top-20-coolest-brands\/\">Read More<span class=\"screen-reader-text\">Tech tops the UK&#8217;s top 20 coolest brands<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[29,18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tech tops the UK&#039;s top 20 coolest brands - ConferenceCall.co.uk blog<\/title>\n<meta name=\"description\" content=\"Tech is all over the 2015\/16 top 20 coolest brands - 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