{"id":3145,"date":"2016-07-28T07:25:59","date_gmt":"2016-07-28T06:25:59","guid":{"rendered":"https:\/\/www.conferencecall.co.uk\/blog\/?p=3145"},"modified":"2016-07-28T13:58:49","modified_gmt":"2016-07-28T12:58:49","slug":"will-dtek50-last-throw-dice-blackberry","status":"publish","type":"post","link":"https:\/\/www.conferencecall.co.uk\/blog\/will-dtek50-last-throw-dice-blackberry\/","title":{"rendered":"Will the BlackBerry Dtek50 be the last throw of the dice?"},"content":{"rendered":"<p>BlackBerry has launched its first ever touchscreen-only Android handset\u00a0in what could be a last-ditch attempt to keep a hand in the smartphone market.<\/p>\n<p>Last year saw the launch of the <a href=\"https:\/\/www.conferencecall.co.uk\/blog\/blackberry-is-back-so-is-the-blackberry-priv-a-game-changer\/\" target=\"_blank\">Priv<\/a>, the first of its handsets to work on the Android operating system, but it\u00a0failed to make an impact on a market dominated by Apple and Samsung &#8211; the\u00a0SIM-only handset price of \u00a3569 didn&#8217;t help either.<\/p>\n<p>So will\u00a0the Dtek50 succeed where both the Priv and the Z10 failed?<\/p>\n<p><!--more--><\/p>\n<h2>What is the BlackBerry Dtek50?<\/h2>\n<p>The Dtek50 handset will run on the Android operating system as\u00a0BlackBerry looks to phase out the BB10 operating system but, unlike the Priv, it won&#8217;t be a premium handset &#8211; it shares its\u00a0the design with the Idol 4S &#8211; a handset produced by Alcatel, a Chinese-owned rival.<\/p>\n<p>This is a low-cost and low-risk way of producing a new handset, and suggests the Priv will continue as BlackBerry&#8217;s top offering and this will be one of possibly a number of other devices in the stable.<\/p>\n<h2>What&#8217;s the USP?<\/h2>\n<p>The new handset will be based on an existing one and won&#8217;t come with BlackBerry&#8217;s famous physical keypad &#8211; so what can this phone offer that other&#8217;s can&#8217;t?<\/p>\n<p>Greater security, according to the boffins at Blackberry, who insist\u00a0the phone has unique internal hardware, with chips protected by cryptographic keys to prevent tampering and stump\u00a0<a href=\"https:\/\/www.conferencecall.co.uk\/blog\/?s=hackers\" target=\"_blank\">hackers<\/a>.<\/p>\n<p>And it&#8217;ll also be more affordable than the Priv handset, so that could be a selling point.<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/w9rkhCUAHT0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<h2>Could the Dtek50 be Blackberry&#8217;s final handset?<\/h2>\n<p>If this handset doesn&#8217;t take off, it could well be one BlackBerry&#8217;s final forays into the smartphone hardware market if it decides to put all of its efforts into it hugely successful software business.<\/p>\n<p>The majority of the company&#8217;s revenue comes from software it licences to other companies and governments, including\u00a0enterprise server products, which let companies manage the smartphones they give to employees.<\/p>\n<p>And John\u00a0Chen, the boss of BlackBerry, has asserted the business will\u00a0not continue to produce phone hardware if it became unsustainable.<\/p>\n<p>While BlackBerry&#8217;s software business is booming, this end of the industry doesn&#8217;t grab the headlines like handsets do and so while it continues to struggle in this market, it will always appear to be an ailing business until it either hits the jackpot or takes itself out of the frame.<\/p>\n<p>So it appears the biggest struggle faced by BlackBerry is one of perception.<\/p>\n<p><a href=\"https:\/\/www.conferencecall.co.uk\/conference-call\"><img decoding=\"async\" class=\"alignnone wp-image-1777 size-full\" src=\"https:\/\/www.conferencecall.co.uk\/blog\/wp-content\/uploads\/2015\/05\/conference-call-banner.jpg\" alt=\"\" width=\"600\" height=\"118\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BlackBerry has launched its first ever touchscreen-only Android handset\u00a0in what could be a last-ditch attempt to keep a hand in the smartphone market. Last year saw the launch of the<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.conferencecall.co.uk\/blog\/will-dtek50-last-throw-dice-blackberry\/\">Read More<span class=\"screen-reader-text\">Will the BlackBerry Dtek50 be the last throw of the dice?<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,17],"tags":[29,18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the BlackBerry Dtek50? | ConferenceCall.co.uk Blog<\/title>\n<meta name=\"description\" content=\"BlackBerry has launched the Dtek50 - its first keyboard-free, fully- touchscreen, Android handset - will it be BlackBerry&#039;s last throw of the dice?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conferencecall.co.uk\/blog\/will-dtek50-last-throw-dice-blackberry\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the BlackBerry Dtek50? | ConferenceCall.co.uk Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conferencecall.co.uk\/blog\/will-dtek50-last-throw-dice-blackberry\/\" \/>\n<meta property=\"og:site_name\" content=\"ConferenceCall.co.uk blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Conference-Call-UK\/178511498997826\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-28T06:25:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-28T12:58:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conferencecall.co.uk\/blog\/wp-content\/uploads\/2016\/07\/90522911_blackberry_neon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"624\" \/>\n\t<meta property=\"og:image:height\" content=\"351\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Les Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ConfCallUK\" \/>\n<meta name=\"twitter:site\" content=\"@ConfCallUK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Les Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.conferencecall.co.uk\/blog\/will-dtek50-last-throw-dice-blackberry\/\",\"url\":\"https:\/\/www.conferencecall.co.uk\/blog\/will-dtek50-last-throw-dice-blackberry\/\",\"name\":\"What is the BlackBerry Dtek50? 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