{"id":3182,"date":"2016-08-25T16:32:52","date_gmt":"2016-08-25T15:32:52","guid":{"rendered":"https:\/\/www.conferencecall.co.uk\/blog\/?p=3182"},"modified":"2016-08-25T16:32:52","modified_gmt":"2016-08-25T15:32:52","slug":"samsungs-sustainable-smartphone-plan","status":"publish","type":"post","link":"https:\/\/www.conferencecall.co.uk\/blog\/samsungs-sustainable-smartphone-plan\/","title":{"rendered":"Samsung’s sustainable smartphone plan"},"content":{"rendered":"

Samsung Electronics is planning to launch a program that will see refurbished used versions of its smartphones sold on at knockdown prices.<\/p>\n

And this sustainable smartphone plan could be up and running by the start of next year…<\/p>\n

<\/p>\n

Sustainable smartphones<\/h2>\n

The South Korean tech giant is now the number one name in smartphones, having given its mobile profits a shot in the arm through a restructure of its product line up.<\/p>\n

And as the growth in the global smartphone market begins to level off, it’s looking for ways to sustain that earnings momentum – and it plans to do this by\u00a0refurbishing \u00a0any high-end phones that are returned to the company by users who signed up for one-year upgrade programs.<\/p>\n

The scheme will initially target markets in\u00a0South Korea and the United States, where it\u00a0will\u00a0re-sell the returned phones at a lower price.<\/p>\n

Samsung is keeping it cards close to its chest on this one, and so there are no details on how much\u00a0the refurbished phones will sell for, or even which markets the phones would be sold in or how many refurbished devices Samsung will\u00a0sell.<\/p>\n

And it’s not yet\u00a0clear exactly how the\u00a0phones will be altered, but it’s fairly safe to assume they’ll just be fitted with things like new casings and batteries, as per most refurbishments.<\/p>\n

What’s the benefit of refurbishing phones?<\/h2>\n

There’s a huge market for refurbished phones in emerging markets like India, where there is a massive appetite for tech despite most not being able to find the $800 or more needed to buy brand new – the average smartphone in India sells for $90.<\/p>\n

So by selling on cheaper refurbs, companies like Samsung can boost their profile in these countries and fend off the threat from the lower-cost Chinese manufacturers\u00a0that are currently eating into its market share in these developing nations.<\/p>\n

Samsung’s main rival in the smartphone market, Apple, currently sells refurbished iPhones across\u00a0Europe and the United States, but it won’t make its\u00a0sales figures public.<\/p>\n

It’s estimated that\u00a0an\u00a0iPhone has a re-sale value of around 69% of its original price after about a\u00a0year of its\u00a0launch, while Samsung’s Galaxy sells for 51 percent of the original price in the U.S. market, according to BNP Paribas.<\/p>\n

Deloitte estimates\u00a0the used smartphone market will be worth more than $17 billion this year, with 120 million devices sold or traded in to manufacturers or carriers – to put that into context, that amounts to around 8% of total smartphone sales.<\/p>\n

This business model is not without its risks though.<\/p>\n

Entering the used smartphone market is not without its risks though as offering these refurbished devices could eat into – or cannibalise – sales of Samsung’s other mid-range devices, especially if, as expected, the\u00a0used smartphone market grows quickly\u00a0as technology breakthroughs slow down.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Samsung Electronics is planning to launch a program that will see refurbished used versions of its smartphones sold on at knockdown prices. And this sustainable smartphone plan could be up<\/p>\n

Read MoreSamsung’s sustainable smartphone plan<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,17],"tags":[18],"yoast_head":"\nSamsung's sustainable smartphone plan - ConferenceCall.co.uk blog<\/title>\n<meta name=\"description\" content=\"Samsung Electronics is planning to launch a program that will see refurbished used versions of its smartphones sold on at knockdown prices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conferencecall.co.uk\/blog\/samsungs-sustainable-smartphone-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung's sustainable smartphone plan - ConferenceCall.co.uk blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conferencecall.co.uk\/blog\/samsungs-sustainable-smartphone-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"ConferenceCall.co.uk blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Conference-Call-UK\/178511498997826\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-25T15:32:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conferencecall.co.uk\/blog\/wp-content\/uploads\/2016\/07\/smashed-smartphone.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Les Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ConfCallUK\" \/>\n<meta name=\"twitter:site\" content=\"@ConfCallUK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Les Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.conferencecall.co.uk\/blog\/samsungs-sustainable-smartphone-plan\/\",\"url\":\"https:\/\/www.conferencecall.co.uk\/blog\/samsungs-sustainable-smartphone-plan\/\",\"name\":\"Samsung's sustainable smartphone plan - 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