Austria is a relatively small nation with a population of just 8.5 million – the big plus point from a trade point-of-view is that, being located right in the centre of Europe, it has over 48 million people within a 400km radius of Vienna, its capital city, which means exporting to Austria will put your products and services within reach of a lot of potential customers.<\/p>\n
It\u2019s also one of the wealthiest nations in Europe, with a Gross Domestic Product (GDP<\/abbr>) per head of \u20ac33,200 compared with a European Union (EU<\/abbr>) average of \u20ac25,700. Austria\u2019s high standard of living and relatively low living costs results in high non-essential disposable income.<\/p>\n If you want to take advantage of this, here’s everything you need to know about exporting to Austria…<\/p>\n <\/p>\n A number of international organisations have their headquarters in Austria, including:<\/p>\n And there are more than 350 internationally active companies have their Central and Eastern Europe (CEE<\/abbr>) headquarters in Vienna.<\/p>\n The strengths of the Austrian market include:<\/p>\n And, as you’d imagine, there are a lot of plus points to doing business over there, not least:<\/p>\n UK exports to Austria rose from \u20ac2 billion in 2013, to \u20ac2.3 billion in 2014, and the main\u00a0main exports are:<\/p>\n And if your business is a provider of services, not products, there are opportunities available for specialists in:<\/p>\n There are few challenges, but on major stumbling block is because Austria is\u00a0a federal state, there may be some regulatory changes to negotiate, particularly if you’re in the healthcare or construction sectors.<\/p>\n Another hurdle could be that you’ll need a definitive USP for your product as it takes a lot for Austrian businesses to switch from a supplier they use and trust. So if it’s just a standard product at a standard price, you may have to up your game.<\/p>\n And don\u2019t forget, if you\u2019re going to do business in Austria,\u00a0you\u2019ll need a reliable and cost effective conference call<\/a> provider \u2013 here\u2019s how to set up a conference call between the UK and Austria<\/a>.<\/p>\nThe pros and cons of exporting to Austria<\/h2>\n
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