{"id":506,"date":"2014-01-18T08:25:19","date_gmt":"2014-01-18T08:25:19","guid":{"rendered":"http:\/\/www.conferencecall.co.uk\/blog\/?p=506"},"modified":"2016-02-02T12:09:17","modified_gmt":"2016-02-02T12:09:17","slug":"aol-sells-patch","status":"publish","type":"post","link":"https:\/\/www.conferencecall.co.uk\/blog\/aol-sells-patch\/","title":{"rendered":"AOL sells Patch"},"content":{"rendered":"<p>Way back in September we told you how AOL chief executive, Tim Armstrong, \u00a0sacked an employee during a company-wide conference call.<\/p>\n<p>The <a href=\"https:\/\/www.conferencecall.co.uk\/conference-call\" target=\"_blank\">conference call<\/a> in question was to update employees on the latest developments concerning Patch, AOL&#8217;s idea for a worldwide local news hub, but, shortly after that <a href=\"https:\/\/www.conferencecall.co.uk\/blog\/aol-boss-sacks-staff-member-during-conference-call\/\" target=\"_blank\">employee was sacked by Armstrong<\/a>, AOL shed a quarter of its Patch sites and laid off half the unit&#8217;s workforce, about 500 staff.<\/p>\n<p>Well now AOL has sold Patch.<!--more--><\/p>\n<h2>Patch deal sewn up<\/h2>\n<p>AOL has sold its majority stake in Patch to technology investment firm Hale Global for an undisclosed fee.<\/p>\n<p>And although the deal is being touted as a joint venture, it looks more like a case of AOL washing its hands of an ambitious but not particularly exciting project.<\/p>\n<p>Patch was to be a global network of local news, with a homepage into which you&#8217;d simply type your postcode before being faced with all of the breaking local news in your area, a bit like a local newspaper online.<\/p>\n<p>The major flaw here is that most local newspapers are already online and will break stories via social media, which most of us are always connected to!<\/p>\n<p>And although the idea was to cover developments ignored by local newspapers, the fact that these publications publish stories on everything from missing cats to church fetes, it&#8217;s unlikely there&#8217;d be any new news left. An news of interest anyway.<\/p>\n<h2>Turn around<\/h2>\n<p>However, Hale Global, a company that specialises in turning around underperforming businesses must see some potential in the business model to take the majority stake in a new company where AOL will merely be a passive minority investor.<\/p>\n<p>The idea is to relaunch Patch as a place for businesses and contributors to create locally themed news and content that will be optimised for desktop and mobile devices.<\/p>\n<p>It&#8217;s hoped advertisers will be wooed by self-service tools for creating their ads.<\/p>\n<p>Which still sounds pretty uninspiring &#8211; It&#8217;ll come as no surprise if people don&#8217;t cotton on to this patch-up job.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Way back in September we told you how AOL chief executive, Tim Armstrong, \u00a0sacked an employee during a company-wide conference call. The conference call in question was to update employees<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.conferencecall.co.uk\/blog\/aol-sells-patch\/\">Read More<span class=\"screen-reader-text\">AOL sells Patch<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AOL sells Patch - ConferenceCall.co.uk blog<\/title>\n<meta name=\"description\" content=\"AOL sells Patch to Hale Global, a company specialising in turning around under-performing businesses. A joint venture or is AOL cutting its losses?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conferencecall.co.uk\/blog\/aol-sells-patch\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AOL sells Patch - ConferenceCall.co.uk blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conferencecall.co.uk\/blog\/aol-sells-patch\/\" \/>\n<meta property=\"og:site_name\" content=\"ConferenceCall.co.uk blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Conference-Call-UK\/178511498997826\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-18T08:25:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-02T12:09:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conferencecall.co.uk\/blog\/wp-content\/uploads\/2014\/01\/aol-sign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"531\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Les Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ConfCallUK\" \/>\n<meta name=\"twitter:site\" content=\"@ConfCallUK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Les Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.conferencecall.co.uk\/blog\/aol-sells-patch\/\",\"url\":\"https:\/\/www.conferencecall.co.uk\/blog\/aol-sells-patch\/\",\"name\":\"AOL sells Patch - ConferenceCall.co.uk blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.conferencecall.co.uk\/blog\/#website\"},\"datePublished\":\"2014-01-18T08:25:19+00:00\",\"dateModified\":\"2016-02-02T12:09:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.conferencecall.co.uk\/blog\/#\/schema\/person\/7c9b498e80a769b5ec7361479fa9e4a1\"},\"description\":\"AOL sells Patch to Hale Global, a company specialising in turning around under-performing businesses. 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