{"id":669,"date":"2015-05-27T10:20:21","date_gmt":"2015-05-27T09:20:21","guid":{"rendered":"http:\/\/www.conferencecall.co.uk\/blog\/?p=669"},"modified":"2017-01-18T14:51:43","modified_gmt":"2017-01-18T14:51:43","slug":"smes-making-things-happen-social-media","status":"publish","type":"post","link":"https:\/\/www.conferencecall.co.uk\/blog\/smes-making-things-happen-social-media\/","title":{"rendered":"Is social media important for SMEs?"},"content":{"rendered":"<p>Social media\u00a0has become a vital marketing tool for SMEs of all descriptions as it not only enables them to target their advertising directly to customers and brand advocates, it also allows for genuine interaction and can be great for customer relations.<\/p>\n<p>And so popular have social networks become that last year, half of all SMEs in the UK\u00a0increased their marketing spend on social media; higher than that of any other marketing channel<\/p>\n<p>So here&#8217;s how SMEs are making social media work for them&#8230;<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-670 size-full\" src=\"https:\/\/www.conferencecall.co.uk\/blog\/wp-content\/uploads\/2014\/02\/linkedin-infographic.jpg\" alt=\"Linkedin Infographic\" width=\"638\" height=\"4510\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media\u00a0has become a vital marketing tool for SMEs of all descriptions as it not only enables them to target their advertising directly to customers and brand advocates, it also<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.conferencecall.co.uk\/blog\/smes-making-things-happen-social-media\/\">Read More<span class=\"screen-reader-text\">Is social media important for SMEs?<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[29,26,18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is social media important for SMEs? - ConferenceCall.co.uk blog<\/title>\n<meta name=\"description\" content=\"More and more SMEs are making social media work for them - here&#039;s how...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conferencecall.co.uk\/blog\/smes-making-things-happen-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is social media important for SMEs? - ConferenceCall.co.uk blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conferencecall.co.uk\/blog\/smes-making-things-happen-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"ConferenceCall.co.uk blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Conference-Call-UK\/178511498997826\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-27T09:20:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-18T14:51:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conferencecall.co.uk\/blog\/wp-content\/uploads\/2014\/02\/linkedin-infographic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"638\" \/>\n\t<meta property=\"og:image:height\" content=\"4510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Les Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ConfCallUK\" \/>\n<meta name=\"twitter:site\" content=\"@ConfCallUK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Les Roberts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.conferencecall.co.uk\/blog\/smes-making-things-happen-social-media\/\",\"url\":\"https:\/\/www.conferencecall.co.uk\/blog\/smes-making-things-happen-social-media\/\",\"name\":\"Is social media important for SMEs? 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