Day: <span>27 May 2015</span>

Social media has become a vital marketing tool for SMEs of all descriptions as it not only enables them to target their advertising directly to customers and brand advocates, it also allows for genuine interaction and can be great for customer relations.

And so popular have social networks become that last year, half of all SMEs in the UK increased their marketing spend on social media; higher than that of any other marketing channel

So here’s how SMEs are making social media work for them…

Technology