Wednesday, August 17, 2016
The first contact between England and Morocco is thought to have been King John’s failed attempt to get Moroccan support against the French in the thirteenth century.
Things have gotten a bit better since then though and the two countries have enjoyed a trading relationship since the fifteenth century – in fact, the UK is one of Morocco’s oldest partners and was the nation’s main trading partner during the nineteenth century.
And this working relationship is something that is being worked on by the current UK government, not least to take advantage of the country’s unique and strategic location at the threshold of Europe and the gateway to Africa.
Although Rabat is the political capital of Africa, Casablanca is the country’s business capital – and because no one wants a three-hour flight as part of their commute, it makes sense to keep in touch with colleagues or clients via conferecne call.
So here’s how to quickly set up a teleconference between UK and Morocco, using nothing more than a mobile or landline telephone.
The pros and cons of exporting to Morocco
There are a number of major UK businesses currently doing business in Morocco, such as G4S, GlaxoSmithKline, Marks and Spencer, Shell, and Unilever, and an increasing number of UK law firms and oil and gas exploration companies setting up there.
The strengths of the Moroccan market include:
- good communication network and global transport connections
- strategic geographic location and gateway to Africa
- open Skies Agreement with the European Union (EU) and low cost flights from the UK
- strong banking and finance sector
- ‘advanced status’ with the EU since 2008
- competitive labour costs
- tax incentives, no restrictions to capital and ease of repatriation for profits and dividends
- Morocco was ranked fairly high in the World Bank 2016 Doing Business Report, moving up 5 places from 2015
There are also a number of challenges UK businesses will have to confront when doing business in Morocco, notably:
- implementation of legislations and delayed decision making
- corruption (scored quite poorly in the Corruption Perception Index)
- competition from EU trading partners and growing competition from non EUcountries
- price sensitivity of the market and low consumer purchasing power
- high unemployment and large informal sector
Setting up the call
Next, enter the time, date and subject of the conference call, before picking UK and Morocco dial-in codes before hitting the button marked ‘Copy this invitation’.
Finally, paste the template into an email before sending to up to 100 participants.
And that’s it!
Dial-in numbers to call
At the allotted time participants dial the following numbers and enter your PIN:
– UK participants dial 0843 0 250 250
– Morocco participants dial 08920-90112
Your conference call can now begin!
Time to call
Although Morocco is almost 2,000 miles from the UK, is shares the same time zone and so it’s fine to call in normal UK business hours.
Originally published September 22, 2014