If you’re in business and not using social media to promote your products you’re missing a trick – not only do platforms like Twitter, Facebook and Instagram offer free, effective marketing tools, they also provide a great way to interact with customers in real time.
And, as anyone who knows social media knows, hashtags are a vital marketing tool – so here are the top 20 Twitter hashtags for business…
But before we go into the best hashtags for business, let’s quickly take a look at what a hashtag is.
What is a hashtag?
A hashtag is a word or phrase (no spaces) that is prefixed by a hash or pound sign (#) and this enables the social post (usually a Tweet, but other social platforms also use hashtags to a lesser degree) to be categorised with other posts on the same subject.
And this is excellent for content marketing as it improves the chances of your post being seen by people either in your industry or those who are interested in your products or services.
Using a brand or product specific hashtag also improves the chances of your Tweets being found in targeted searches.
You can use as many hashtags as you want in a Tweet – remember, Twitter has upped the character count from 140 to 280 – but it’s best to use a maximum of three, so as not to overcrowd the post and make it look spammy. And instead of simply including a load of hashtags at the end, try replacing words in the body of the tweet with hashtags.
So, now you’re fully versed on exactly what a hashtag is, here are those top 20 Twitter hashtags for business…
Top 20 Twitter hashtags for business
Using hashtags can help raise brand or promotion awareness, target a trending topic in real time, and push your content to the right people at the right time.
So if you want to grab a slice of the hashtag pie, here are 20 you should be using…
#B2B = Business to business
#B2C = Business to consumer
#BizTips = Business tips
#business = business news or resource
#BusinessOwner = link with other business owners
#Businesswoman = link with other successful females in business
#consumers = consumer behaviours
#DIY = combine this with other hashtags to learn new business skills
#Entrepreneur = inspiration for others
#entrepreneurs = meet other users who are starting or running their own business
#Entrepreneurship = tips on how to make it alone
#HowTo = combine with other hashtags to learn new strategies
#innovation = get tips from industry innovators
#marketing = marketing news and best practices
#networking = tips for networking best practices, both online and offline
#retail = resources for the retail industry
#SmallBiz = small business tips and conversations
#SocialMedia = social media strategy tips
#StartUps = advice, news and resources for new businesses
#tutorial = find specific tutorials by combining with other hashtags
Top 20 inspirational hashtags for business Twittter
If you have a lifestyle or aspirational brand or business, inspirational hashtags are also a good way to promote engagement and generate likes and retweets – so it might be worth trying some of these in your future posts:
#Mentor or #mentoring
Where do hashtags come from?
Hashtags are commonplace across social media, particularly on Twitter, so it might surprise you to learn that it took Twitter a couple of years to fully embrace the hashtag – this infographic from Hubspot gives us a potted history of the hashtag: