Tag: <span>social media</span>

Social media is a monster. A hungry monster that is continuously being fed with everything from the funniest content on the web to searing vitriol and bear-faced lies. It’s at the stage where we can’t live with it and we can’t live without it – certainly in business,.

This means that, whether you like it or not, an active presence on social media is a must if you have any sort of a customer-facing business. The trouble is, it’s human nature to only shout about things when you’re unhappy with them – and that means you could be fielding a lot of complaints on social media. Here’s how to deal with them.

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If you’re in business and not using social media to promote your products you’re missing a trick – not only do platforms like Twitter, Facebook and Instagram offer free, effective marketing tools, they also provide a great way to interact with customers in real time.

And, as anyone who knows social media knows, hashtags are a vital marketing tool – so here are the top 20 Twitter hashtags for business…

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If you’ve ever started up your own business, you’ll appreciate that one of the toughest decisions you have to make is what to call your new venture. A business name has to work in a number of ways – it has to be something that reflects your brand identity, says something about what you offer, and sets your business apart from the competition.

And getting this just right isn’t easy, especially when you consider there are 5.4 million SMEs currently trading in the UK, so the chances are that someone in your industry has already thought of the name you had in mind.

Vistaprint, the personalised business cards manufacturer, recently conducted a survey to see what makes a memorable business name – here’s what it found…

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