Tag: <span>social media</span>

Social media is a monster. A hungry monster that is continuously being fed with everything from the funniest content on the web to searing vitriol and bear-faced lies. It’s at the stage where we can’t live with it and we can’t live without it – certainly in business,.

This means that, whether you like it or not, an active presence on social media is a must if you have any sort of a customer-facing business. The trouble is, it’s human nature to only shout about things when you’re unhappy with them – and that means you could be fielding a lot of complaints on social media. Here’s how to deal with them.

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If you’re in business and not using social media to promote your products you’re missing a trick – not only do platforms like Twitter, Facebook and Instagram offer free, effective marketing tools, they also provide a great way to interact with customers in real time.

And, as anyone who knows social media knows, hashtags are a vital marketing tool – so here are the top 20 Twitter hashtags for business…

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Social media offers all businesses the chance to have their voices heard online, and even reveal some personality behind what can often be a bland or faceless corporation – take a look at the Twitter feed for Iceland foods, for instance…

And it can also be a great way to communicate with customers, to answer queries and even defend against negative feedback. And, arguably best of all, it’s completely free – there are paid options you can take up to promote your postings, which can be an effective way to generate leads, but the free platforms are perfectly suitable for the day-to-day needs of your business.

But, as with any customer-facing communications, social media is not without its pitfalls – make sure you avoid these three social media mistakes…

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