Tag: social media

Social media offers all businesses the chance to have their voices heard online, and even reveal some personality behind what can often be a bland or faceless corporation – take a look at the Twitter feed for Iceland foods, for instance…

And it can also be a great way to communicate with customers, to answer queries and even defend against negative feedback. And, arguably best of all, it’s completely free – there are paid options you can take up to promote your postings, which can be an effective way to generate leads, but the free platforms are perfectly suitable for the day-to-day needs of your business.

But, as with any customer-facing communications, social media is not without its pitfalls – make sure you avoid these three social media mistakes…

Guides & How-Tos Small business Technology

If you’re in business and not using social media to promote your products you’re missing a trick – not only do platforms like Twitter, Facebook and Instagram offer free, effective marketing tools, they also provide a great way to interact with customers in real time.

And, as anyone who knows social media knows, hashtags are a vital marketing tool – so here are the top 20 Twitter hashtags for business…

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Inspiration Small business Technology

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If you’ve ever started up your own business, you’ll appreciate that one of the toughest decisions you have to make is what to call your new venture. A business name has to work in a number of ways – it has to be something that reflects your brand identity, says something about what you offer, and sets your business apart from the competition.

And getting this just right isn’t easy, especially when you consider there are 5.4 million SMEs currently trading in the UK, so the chances are that someone in your industry has already thought of the name you had in mind.

Vistaprint, the personalised business cards manufacturer, recently conducted a survey to see what makes a memorable business name – here’s what it found…

Inspiration Small business