Although digital transformation can involve anything from firing up a Facebook for business page, to a website an overhaul, to opening an eCommerce operation, it’s a process that reshapes every aspect of a business.
And as more and more businesses increase their digital offering, so this transformation must be a collaborative effort between all departments.
So here are some of the top trends that will drive digital transformation over the next 12 months…
1. Remote working
The rise of the remote workforce has been threatening for years, but given that the number of telecommuters has grown steadily year-on-year, 2017 could well be the year it finally flourishes.
The march of mobile technology and ever-increasing broadband speeds mean that businesses no longer need to be restricted by location and can now connect and retain the top talent from anywhere in the world.
And if you’re going to employ a remote workforce, remember to make sure you get yourself a reliable conference call provider so colleagues and clients need never miss a meeting.
2. Embrace innovation
Disruptive technology is often the catalyst for digital revolution, so if your business is impacted by any type of technology, you need to make sure you quickly embrace it and innovate to stay ahead of the competition – there’s no time for procrastination.
This process will most likely be a case of trial-and-error, and there will be some steep learning curves along the way, but don’t be afraid to embrace any game-changing tech – the quicker your business can go from idea to implementation, the more it can embrace opportunities to transform and even disrupt markets and internal business models.
And an adaptive culture is central to this element of digital transformation – if your business has an adaptive culture where new tech can be easily integrated, or at least encouraged, it will be set up for long-term success.
3. Focus on UX
The user or customer experience is the end game for any digital transformation, and a positive online experience is key to customer advocacy and retention – so you need to make sure the user experience is as consistent and as positive as it possibly can be anywhere customers interact with your business, from social media to your online shop.
And use all the analytics at your disposal to get to know your customers, their needs, their wants and use this to make sure your business consistently meets expectations, no matter where they are in the journey.
How has your business embraced innovation as part of a successful digital transformation? Let us know in the comments…