Social media offers all businesses the chance to have their voices heard online, and even reveal some personality behind what can often be a bland or faceless corporation – take a look at the Twitter feed for Iceland foods, for instance…
How many points you got in the World Cup, lads? @Tesco @sainsburys @asda @AldiUK @LidlUK
— Iceland Foods ❄️ (@IcelandFoods) June 16, 2018
And it can also be a great way to communicate with customers, to answer queries and even defend against negative feedback. And, arguably best of all, it’s completely free – there are paid options you can take up to promote your postings, which can be an effective way to generate leads, but the free platforms are perfectly suitable for the day-to-day needs of your business.
But, as with any customer-facing communications, social media is not without its pitfalls – make sure you avoid these three social media mistakes…