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If you’ve ever started up your own business, you’ll appreciate that one of the toughest decisions you have to make is what to call your new venture. A business name has to work in a number of ways – it has to be something that reflects your brand identity, says something about what you offer, and sets your business apart from the competition.

And getting this just right isn’t easy, especially when you consider there are 5.4 million SMEs currently trading in the UK, so the chances are that someone in your industry has already thought of the name you had in mind.

Vistaprint, the personalised business cards manufacturer, recently conducted a survey to see what makes a memorable business name – here’s what it found…

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